CLIENT
INDUSTRY
CORE RESULT
Reached 51.3K views, representinfg a staggering 804.7% increase.
Attracted 27.3K unique viewers (a 1,400% surge).
Generated 944 link clicks directly into the Humanitix ticket funnel—a massive 10,400% increase in baseline intent.
Generated 5.4K total views, up 200.1%.
The organizers of the Festival of FUN a family-friendly, fully-accessible community event approached Sales Growth HQ (SGHQ) with a steep mountain to climb. The event was less than two months away, and they lacked a finalized marketing plan, creative assets, or active paid ad campaigns.
To ensure maximum event visibility and fill the participant roster, they needed to make an immediate splash in the marketplace. The challenge required building brand awareness, earning the trust of a highly specific target demographic (the accessibility and NDIS community), and driving direct ticket sales on Humanitix all inside a hyper-compressed timeframe.
A four-pillar strategic framework engineered for maximum velocity and hyper local conversion.
We designed scroll-stopping static and motion graphics custom-built for Facebook and Instagram feeds. Every creative asset explicitly reinforced the event’s core promise: a family-friendly space that is fully accessible and made for everyone. This immediately established trust with the intended audience.
We analyzed regional engagement data to map out exactly when the Gold Coast target audience was most active online. By identifying these peak engagement windows, we bypassed platform noise and scheduled every single post to publish inside algorithm-favored slots, maximizing our organic visibility.
True demand generation requires going where your audience already gathers. We distributed content directly into relevant local Gold Coast event groups and dedicated NDIS Facebook groups. This extended our reach straight into accessibility-focused communities without wasting ad spend.
To scale up the buzz, we layered on highly specific geo-targeted Meta ad campaigns focused exclusively on the Gold Coast and surrounding geographical areas to capture the people most likely to physically attend.
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